Advertising

While many public companies in the Internet space have underperformed in 2012–Facebook, we’re looking at you–LinkedIn is an exception. Just last week, the business networking firm reported $228M in revenue during the second quarter, an 89 percent increase compared to the same time period last year. Aside from pulling in advertising dollars, LinkedIn also relies Continue Reading →

While the retail store or restaurant is accepted as being “ground zero” of the path to purchase, integrating this critical product selection and purchase location into the “paid-owned-earned” model of media, messaging and engagement has challenged merchants and brands. Now, dynamic location-based media, messaging and engagement strategies are allowing providers of goods and services to Continue Reading →

The Socialympics? Nope. Just Social and Olympic. Everyone seems to want to talk about how social media is impacting NBC’s Olympic coverage. “Look at the velocity of tweets!” “Look at the ratings!” “Twitter must be helping raise awareness and therefore impacting ratings.” “Social media is the secret to saving appointment television viewing!” Maybe, but I Continue Reading →

(This content was originally posted on KellerFay.com) There were two stories in the press about Facebook last Thursday that caught my eye. The first was the story of Facebook’s first earnings report since going public. Investor expectations were not met and the stock tumbled. The same day, a new research study was released and reported with this headline: Continue Reading →

Mobile is the fastest growing advertising segment (up 60.9 percent worldwide in 2011, PQ Media), but accounts for only one percent of total ad-spend. Even that low percentage represents $2.6 billion this year in the US alone (eMarketer). Brands are fed up with standard ad banners, preferring In-App, rich media. This makes sense, considering that Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/120730_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] Last week, Facebook had its first earnings call since becoming a public company, hosted by Mark Zuckerberg and other Facebook executives.  Though its revenue was slightly higher than predicted and it reported a gain in users, shareholders were not impressed.   Advertising made up 86% of its revenue, Continue Reading →

Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO David Ebersman hosted their first earnings call early Thursday evening. The three executives spoke primarily about the company’s advertising products, which accounted for 86% of its revenue in the second quarter. Zuckerberg emphasized the need to make ads more social — most ads on Facebook right Continue Reading →

The mystery is over: We now know whether or not Facebook is actually making money. In its first-ever earnings report released today, the social networking giant reported a net profit of $0.12 earnings per share on quarterly revenues of $1.18 billion. The earnings report matched Wall Street’s expectations of $0.12 earnings per share and revenues Continue Reading →

Social check-in king Foursquare has finally given in to the temptation of paid advertising, now allowing merchants to incorporate promotions into their check-in pages through Promoted Updates. The new pilot program is essentially the paid version of Foursquare’s Local Updates, which the company launched last week to bring news from your most-frequented locations directly to Continue Reading →

[wpaudio url=”https://shellypalmer.com/images/podcasts/rosshoney.mp3″ text=”Click to play episode #17″] Shelly talks to Ross Honey, General Manager, Xbox Live Entertainment and Advertising, who has the latest on upcoming Xbox games, expanding entertainment options and new ways to connect with Xbox Live outside the console. Continue Reading →