YouTubeGoogle is set to introduce new paid subscriptions for specialist video channels on YouTube, as it looks to move beyond its main advertising revenue stream and deliver a wider range of content. Google could launch the new service, with up to 50 YouTube channels offering subscriptions to video content from $1.99 a month.  Reports of Google’s subscription plans emerged earlier this year. In March, YouTube Vice President Robert Kyncl said subscriptions were “incredibly important” as a tool to create “additional revenue streams” for content creators, and the company has already included code references to the feature in its Android app. It has also invested $200 million in marketing cash to promote original content on YouTube, and subscriptions could help it make some of that back.  YouTube subscriptions would put Google on a collision course with video-on-demand services like Netflix, allowing channel owners to finance the creation of new content but also bring in revenue from older shows and films.

Read the full story at The Verge.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.