Advertising

Google on Tuesday announced plans to bring targeted mobile app install ads to YouTube and Search. Through the Google Play store, the company is already able to analyse which search terms result in the highest number of downloads for any given app category. If someone is looking for a last minute hotel room, for instance, Continue Reading →

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of information overload Continue Reading →

It looks like Twitter is hoping to earn more ad dollars from mobile app publishers and developers. The company is announcing several new features today that Vice President of Revenue Kevin Weil described as adding up to “an easy and scalable way to drive app installs and app engagement, both on Twitter and off Twitter.” Continue Reading →

Google Inc updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analyzed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users’ emails, both when messages are stored on Google’s servers and when they are in transit, Continue Reading →

Internet advertising soaked up record revenues of $42.8 billion in 2013, the Interactive Advertising Bureau announced in a new report on Thursday. A 17 percent increase over 2012’s results, last year’s number helped the online ad industry beat the $40.1 billion in sales seen by traditional TV advertising. That achievement marked a first for online Continue Reading →

New ads—lots of new ads—are on their way to Twitter. Hoping to win over e-commerce companies and mobile-game developers, the communications platform will debut 15 types of new ad products and improved ways to target users over the next six months, according to people familiar with the company’s plans. The first batch will be released Continue Reading →

Did you catch the selfie that the Red Sox’s David Ortiz took with President Barack Obama? That was a great instance of cultural zeitgeist, wasn’t it? However, Samsung also has a deal with Ortiz that let it use the shot (taken with a Galaxy Note 3) in a Twitter ad — and the White House Continue Reading →

Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “no, but I’ve heard it’s true.” Well, the fact is, it’s not true. Positive WOM is far more prevalent Continue Reading →

Pandora on Tuesday announced changes to its Pandora One subscription plan, which charges users to listen without advertising. The company is keeping the same pricing for existing monthly subscribers, but new subscribers and annual subscribers have to pay more. Here is how the changes are broken down: Existing Pandora One monthly subscribers that remain active Continue Reading →

After years of rumors and tests, Facebook on Thursday launched its video advertising inside the News Feed, the newest type of ad unit for the social network to sell to marketers. Like many Internet video spots, ads will be 15 seconds long. They will automatically play inside of a user’s stream, though without the sound Continue Reading →