Advertising

Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching of offline data with online users to track the effectiveness of digital ads. The impact of this shift may be most visible in the area of digital video. In Continue Reading →

You’re feeling a little depressed, aren’t you? How about a bit of Hershey’s chocolate to cheer you up? Your stress indicators are off the charts. Did you know Marie’s massage parlor is just a three-minutes walk from here? These are just a couple of the conversations your wearable gadget could be having with you in Continue Reading →

Advertising may be coming to your thermostat and lots of other strange places, courtesy of Google. In a December letter to the Securities and Exchange Commission, which was disclosed Tuesday, the search giant said that it could be serving ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a Continue Reading →

Way back in September, Pinterest revealed what could prove to be a major step towards monetization: Promoted Pins. They look and feel like standard pins, except they’re clearly marked as ‘Promoted’, which ultimately means a brand will pay for your eyeballs to see them. Following a seven month experiment, Pinterest has enlisted a “small group Continue Reading →

If TV executives had their way, then Netflix would look a whole lot more like its network-owned competitor Hulu or Amazon’s streaming service. Executives from Nickelodeon, FX, Showtime and AMC explained that they would like Netflix to follow those services in doing more to promote their networks during a panel at the Cable Show in Continue Reading →

Facebook launched a mobile advertising network at its F8 developer conference, giving it the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. Facebook Audience Network, as the new product is called, will allow brands to advertise on third-party apps using Facebook’s detailed Continue Reading →

Google said Wednesday that it stopped scanning student Gmail accounts for advertising purposes after the practice was scrutinized during a recent court case. Google Apps for Education, a free service used by more than 30 million students, teachers and administrators, offers Gmail email accounts, as well as calendars, cloud storage and document creation. Google didn’t Continue Reading →

Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order Continue Reading →

Facebook on Monday launched Business Manager at business.facebook.com, a new tool that lets large advertisers manage all of their ad accounts, Pages, apps, and permissions from one place. Business Manager is currently available to a “limited number” of US advertisers, but the company says it plans to it roll out internationally “within a few weeks.” Continue Reading →

Next week at f8, Facebook will unveil Facebook Audience Network, its mobile ad network that will let developers target both standard banners and custom ad units with Facebook’s vast trove of personal data, according to multiple sources. It could let developers monetize, advertisers buy more mobile impressions than News Feed can fit, and Facebook earn Continue Reading →