Advertising

Two hundred milliseconds is hard to imagine. This tiny fraction of time is two hundred thousandths of a second – about as much time as it takes to blink. Digital ad inventory is now traded in this extremely short increment of time, thanks to the availability of automation, data, analytics and real-time technology. Despite the Continue Reading →

Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday. The ads will start to appear on versions of the service in the three countries later this year, Instagram Continue Reading →

Good thing social media did not exist during the era of “Mad Men.” It might have put Don and Peggy out of business. Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. Continue Reading →

The value that comes from connecting your thermostat to the internet isn’t that you can now control it from your smartphone, or that it’s a theoretical home for new ads. The value is that you suddenly have access to cheap information about the temperature of your home, and by collating other data points or simple Continue Reading →

Whenever you walk around a major Western city with your phone’s Wi-Fi turned on, you are broadcasting your location to government agencies, marketing companies and location analytics firms. In shopping malls, for instance, a firm called Euclid Analytics collects, in its own words, “the presence of the device, its signal strength, its manufacturer (Apple, Samsung, Continue Reading →

Twitter on Thursday made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad” content that integrates with the site where the ads are being viewed, with a focus on mobile ads. Twitter is not commenting on Continue Reading →

The market for online video ads continues to grow rapidly as more advertisers shift their spending from TV to the web. Google unsurprisingly wants to own its share of this market. In order to court large brands who want to buy against premium online video content, the company on Wednesday announced the launch of its Continue Reading →

  The advertising industry can help save the world. It’s a ludicrous statement, I know, considering it’s an industry known for being full of BS. But we spent two years speaking with some of the world’s top executives, scientists, and authors while making a documentary called The Naked Brand. We found that the right kind Continue Reading →

@StartUpGrindBuf asks, “Turning #buffalo from a #rustbelt city into a #startup city?” Emerging research validates that “where” entrepreneurs start is as important as “what” they start-up. And when it comes to where, it’s all about how. How prepared is your city to revitalize small business, encourage entrepreneurship and stabilize start-ups, really? Any region hoping to Continue Reading →

Omnicom Media Group announced a mobile-focused deal with Twitter on Tuesday, worth $230 million over the next two years. The deal will integrate Omnicom’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub, which it purchased for a reported $350 million in September. In addition to locking in ad rates and inventory access for Continue Reading →