Featured Writers

I decided to watch the most recent episode of The Amazing Race after a night of walking the neighborhood streets with my six-year-old in search of the house with the best candy.  The more I watched the show in hopes of finding an online safety, security, or privacy lesson, the more I was distracted by Continue Reading →

One of the easiest and most successful processes to increase business-to-business sales is to simply separate what’s normally called selling into two parts: Prospecting and selling, which I define as: Prospecting: Finding someone who wants to talk to you. Selling: Convincing a prospect to do business with you. Let’s look at the two sequentially: 1. Continue Reading →

In years ahead, people might look back at the events of last Friday afternoon as watersheds for interactive TV and new channel development, if Google gets its aims straight. If those aims, cultivating worthwhile interactive applications and the next generation of diverse TV content, become embraced by the public, direct all the credit to what Continue Reading →

On Monday a really splashy Mustang ad transformed the home page of Yahoo in a way that I found pretty delightful. And yet it broke so many of the rules that we believe are sacrosanct in an era of consumer control: I definitely didn’t ask for it. Didn’t want to hear from Mustang It was Continue Reading →

We have discovered that in an on-demand world, no one demands ads and that everyone is equipped and inclined to avoid them. —Jeff Einstein, Digital Media Pioneer (and friend) I was having a back and forth discussion about the stress in our advertising and media ecosystem with Stefan Tornquist, the VP of Research at eConsultancy. Continue Reading →

We’re all gearing up for Halloween treats. As kids travel around the neighborhoods for Halloween this year, dressed in costumes and grabbing candy, parents are left wondering about their safety.   Thanks to valuable gadgets, new and old, and a few home-grown safety tips, you can spend time passing out candy instead of worrying this Continue Reading →

Thomas Jefferson was one of the greatest Presidents of the United States. He helped shape the ideal of a citizen’s democracy for America.  He was a visionary and evidently a futurist.  Here is what he said in 1802 about banking institutions: “I believe that banking institutions are more dangerous to our liberties than standing armies.  Continue Reading →

A few weeks ago my blog presented 8 questions that need to be answered before taking a job, transfer, promotion, or even new client. Friends from the Marketing Executives Networking Group suggested 3 more questions that are important to help new employees flourish once they’re hired, including as a contractor. 1.    What do I need Continue Reading →

A recent study published by Chadwick Martin Bailey revealed that 64% of people who follow brands are also customers of those brands. This data point has created quite the buzz. It’s been shared, tweeted, and used as ammunition by social brand managers to justify more social spending and Twitter activity. First and foremost, I am Continue Reading →

I know, this question was asked a gazillion times before. And answered by much more profound minds than I could ever aspire to be. Let’s look at the question from a different angle. Let’s not focus on how we are going to consume media (tools, platforms). Let’s forget about the location where we will consume Continue Reading →