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Looks like we’re a month away from YouTube announcing as many as 30 new vertical channels, each one produced/programmed by a different entity. Lots of big-name producers and production companies connected to this effort, which YouTube and parent Google anticipate spending about $150 million on. The two TV questions to keep front of mind: Will Continue Reading →

Re-syndicated from MENGonline.com Members of our Marketing Executives Networking Group provided these three questions that potential employers really want to know about you before making a job offer. 1. Can you do the job? Recruiters and most human resource departments are looking for: Same title. More prestigious company, usually in the same industry. Promotions and Continue Reading →

Last week’s episode of The Amazing Race was the most uncomfortable ever and strangely last night’s episode was the most comfortable ever.  Last week brother and sister couple, Justin and Jennifer, fought, shouted, yelled, screamed, bickered, and argued during the entire episode.  They even argued when they were simply waiting for a train and not Continue Reading →

I’ve been enjoying a recent issue of Monocle, an unusual magazine that has a lengthy feature on companies around the world that are proving that some of the truths we hold as givens aren’t really true at all. The article highlights newspapers that are growing in circ because of great local investigative journalism, small bookstores Continue Reading →

Thank you, Steve. That is what we all have been saying in the past few days, usually with emotion, often deep emotion. Life went on pause when I first heard the news. My wife shed tears. The statements – visual and written – that poured in evoked even more emotion. How Steve touched people and Continue Reading →

No one was more in view last week in the TV world than Michael Powell, president/chief executive officer of the National Cable Television Association. As things turned out, no one was more in view last week in the TV world more quotable, ultimately more welcomed, than Powell. Six months after assuming both NCTA roles from Continue Reading →

Re-syndicated from KellerFay.com At a recent event in Seattle sponsored by the Word of Mouth Marketing Association, Heather Oldani of McDonalds told the audience, “For brands, showing emotion is the new black.”  It resonated with the audience, and was one of the most tweeted takeaways from the event. Oldani’s comment was a continuation of thoughts she had shared Continue Reading →

Many brands feel the need to be on Social Media. Competitors do it. Other successful enterprises do it. Everybody does it. Whenever I meet with brands, they tend to think they HAVE to be on Facebook or Twitter or LinkedIn. They should have a blog and start developing ideas for Google+. An armada of consultants Continue Reading →

Cord cutting in the cable television industry is described as subscribers canceling their cable subscriptions but keeping their broadband internet connection.  Right now there is a perfect storm at work that is conspiring against cable operators and satellite providers.  The economy is facing its worst struggle in over 70 years, and, people now have many Continue Reading →

The recent elections in Berlin brought a breath of fresh air to the old, dull, gray landscape of political parties around the world. At a time when it is hard to tell the difference between parties as they espouse old, tired, out-of-date ideas, along comes something completely different – the Pirate Party of Berlin. Prior Continue Reading →