Featured Writers

It’s what you learn after you know it all that counts. — Harry S. Truman Since 1996, we have run two online businesses simultaneously; a media company selling advertising (Vidsense), and an e-commerce company steeped in direct marketing (PulseTV.com). I haven’t written much about our direct marketing company, generally pushing it to the back of Continue Reading →

When I lived in Cincinnati working for Procter & Gamble, there was great local advertising for Kash’s Big Bargain Barn. I’m defining great advertising in this case as unforgettable, even if you tried to. I’ve remembered the tag line “save cash with Kash” for more than 30 years. Kash Amburgy delivered the message “Follow the Continue Reading →

Go back in time to 1964 for a moment. Remember the Picturephone? It was one of the breakout devices of the future, showcased for the world to see at the New York World’s Fair. Take that phone, dial someone and see that person when the connection is made, no matter how far, in bright black-and-white. Continue Reading →

I think this lyric from an obscure murder ballad pretty well describes a person’s initial feelings after having been fired. I’m dead. My life is over. I’ll never (fill in your own bucket list here). When someone is fired, one normal response is similar to grieving over their job and themselves. For most people, there’s Continue Reading →

The Eurozone is a mess. Mathematics, common sense, recognition of a changed reality, and, yes, democracy have all taken a back seat to a deep-seated, ego-related loyalty to a broken idea from the 20th century. This is one of a number of situations today where legacy thinking from the last century is propping up institutions Continue Reading →

About five days ago, a dear friend of mine asked my opinion on whether she should entrust digital to her brands’ existing agencies or hire digital specialist agencies. Currently they do both, but are somewhat dissatisfied with the results. I asked which were her existing agencies, and surprisingly she asked me to answer the question Continue Reading →

We talk a lot about the impact of social media on commerce and human connections.  The social media platform has the ability to transfer news and ideas faster than news and ideas can even be generated.  Since the start of what the media is calling the ‘Arab Spring’, social media has literally become something quite Continue Reading →

I recently saw a high-energy commercial with people dancing and jumping around the video slots at the Saratoga Casino and Raceway not far from my home in Saratoga Springs, NY. The casino looked much more exciting than I remember from my last visit several years ago, so I drove over to see if they’d made Continue Reading →

While hosting a brand session in Kyoto, I was able to visit the Ryoanji Temple. Just like millions others, I didn’t come for the temple, I came for The Rock Garden. Built in the 15th century, the garden consists of raked gravel and fifteen moss-covered boulders, which are placed so that, when looking at the garden Continue Reading →

Re-syndicated from KellerFay.com Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You’d be pretty upset. This is what may be happening today Continue Reading →