Featured Writers

Sorry, but I’m not into best of/worst of TV lists as many of my fellow journalists are, as one year completes and next year draws close. Trends and mileposts that develop over a year, impacting times ahead, are more my cup of tea. Early on, I noted in different places that what transpires in 2011 Continue Reading →

Re-syndicated from KellerFay.com As the trade press continues to focus on the year that was in 2011 and forecasts for the year to come in 2012, social media remains a hot topic of conversation. Two reports have come out recently making the case that email remains a big and effective part of the social story. Continue Reading →

We cannot banish dangers, but we can banish fears. We must not demean life by standing in awe of death. —David Sarnoff Christopher Hitchens was not one of my favorite journalists/authors, as he moved from being an avid devotee of Trotsky to an outspoken neo-conservative warmonger. But I did read what he had to say. Continue Reading →

If you read my last blog, you may have already figured out that this was another poster outside my dad’s breakfast-lunch café many years ago. This poster also was published nationally in hundreds of newspapers by Ripley’s Believe It or Not. It’s hard to believe anyone would advertise like this, isn’t it. But it worked Continue Reading →

Experience without theory is blind, but theory without experience is mere intellectual play. —Immanuel Kant I write a lot, no doubt about it. In fact, I’ve written more than 250 articles in the past 10 years! That’s a lot of time spent on an avocation that reaches a rather limited audience. And it’s a good Continue Reading →

Lately there have been a lot of articles pointing to growing brand interest in social media measurement. Like all marketing activity, social is now being more thoroughly scrutinized to determine if it is making a significant business impact. What is perhaps getting short shrift in that coverage is the massive shift taking place in HOW Continue Reading →

A question for all you marketers: Would you have approved “World’s Worst Coffee” for a poster at the door of a breakfast-lunch café? Note that the poster was bright yellow with orange letters. Me neither. And neither would the vast majority of my fellow members of the Marketing Executives Networking Group. Why would anyone come Continue Reading →

Whenever I go to Facebook, I tend to see the same people on top of my newsfeed (I love you all.) and a lot of (almost) strangers. I met some of them a few years back, made the connection, never to see them again. I know what they are doing each day, what hotel they Continue Reading →

A few thousand people spend their early December in part inside the Grand Hyatt hotel, watching UBS’ annual global media conference. They’ve been doing it for 39 years, catching presidents, chief executive or financial officers from major media ventures discourse over accomplishments in one year and projections for the next. Few of those few thousand Continue Reading →

Electricity is really just organized lightning. —George Carlin Let me start by saying that I love new technologies, especially when I can try them before anyone, even if I’m sometimes out on the “bleeding edge.” I don’t mind the cuts for the cool that comes with them. Who would have thought my Nissan Leaf is Continue Reading →