Get ready to market to bots! You hear it so often, it seems inevitable. But is there a near-term future where AI agents actively shop on our behalf? If there is, what will it take for us to get there? The first thing we need to do is carefully define what we mean by "shop on our behalf." Then, we have to understand how agents will get access to the data they need. Finally, we'll need a compelling value proposition to incentivize (what can only be described as) an extraordinary behavioral change. Think about this... Continue Reading →