Advertising & Marketing

Coca-Cola. Kodak. Ford. McDonald’s. Sears. You’ve heard of all these top-name companies, which 24/7 Wall Street pegs as the greatest brands in American history. And they all have one essential trait in common: All were born and began to thrive way before social media was even a concept. While the Internet can help propel your Continue Reading →

Are Facebook hashtags useful in accelerating a company’s post’s viral reach? A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without. Hashtag support is relatively new for Facebook as it copied this feature from Twitter in June to help users add Continue Reading →

It has been well documented by now that word of mouth and social media are significant forces in the consumer marketplace. Word of mouth is the most trusted source of information for consumers around the world according to Nielsen, and there is now measurable proof that social voice drives product sales both directly and indirectly. Continue Reading →

Google will again take a majority – 53% — of all mobile ad dollars this year, according to eMarketer, the research company. It’s the second year in a row that Google has dominated mobile advertising. And it’s the second year in a row that Google’s competitors for mobile ad dollars — Facebook, Twitter, Pandora, Millennial Continue Reading →

Every successful startup founder has to be a great salesperson, first and foremost. You must be able to sell a brand new concept before it even exists. To get key stakeholders and users to buy-in requires creative promising: hence, fake it till you make it. However, there is a thin (but clear) distinction from blatantly Continue Reading →

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” — Heraclitus I have been in business a rather long time… long enough now to be called an “Oldtimer.” I started in my own business right out of college way back in 1979. I Continue Reading →

#IHateFakeMediaFriends With one furious hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is so famous. Naturally, Kim could only respond through a bitter retort visible to millions upon millions of people. What choice did she have? Remember when the ‘pound’ sign was exclusively a tease for more information on social media? If we Continue Reading →

All is not well in the land of digital advertising, at least according to a recent report from ComScore, which reports that a staggering 46 percent of digital ads go unseen by users. It’s important for advertisers to know exactly why this is happening and what they can do to increase their ROI and engage Continue Reading →

Resumes? Who needs them?! That’s the thinking of folks at LinkedIn, who recently announced you can use the professional network to apply for jobs — and you don’t even need a resume. Now, fire off a job application using your LinkedIn profile (click ‘Apply Now’ on this job to see it in action). Sounds pretty nice if you’re Continue Reading →

This simple approach using only 5 key questions can dramatically increase your likelihood of success. These questions generate the necessary information and perspective to help you make good decisions. Step One is to determine the missing information that each question has the ability to generate. Then write sub-questions to obtain this information. I’m providing a Continue Reading →