Advertising & Marketing

Google will again take a majority – 53% — of all mobile ad dollars this year, according to eMarketer, the research company. It’s the second year in a row that Google has dominated mobile advertising. And it’s the second year in a row that Google’s competitors for mobile ad dollars — Facebook, Twitter, Pandora, Millennial Continue Reading →

Every successful startup founder has to be a great salesperson, first and foremost. You must be able to sell a brand new concept before it even exists. To get key stakeholders and users to buy-in requires creative promising: hence, fake it till you make it. However, there is a thin (but clear) distinction from blatantly Continue Reading →

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” — Heraclitus I have been in business a rather long time… long enough now to be called an “Oldtimer.” I started in my own business right out of college way back in 1979. I Continue Reading →

#IHateFakeMediaFriends With one furious hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is so famous. Naturally, Kim could only respond through a bitter retort visible to millions upon millions of people. What choice did she have? Remember when the ‘pound’ sign was exclusively a tease for more information on social media? If we Continue Reading →

All is not well in the land of digital advertising, at least according to a recent report from ComScore, which reports that a staggering 46 percent of digital ads go unseen by users. It’s important for advertisers to know exactly why this is happening and what they can do to increase their ROI and engage Continue Reading →

Resumes? Who needs them?! That’s the thinking of folks at LinkedIn, who recently announced you can use the professional network to apply for jobs — and you don’t even need a resume. Now, fire off a job application using your LinkedIn profile (click ‘Apply Now’ on this job to see it in action). Sounds pretty nice if you’re Continue Reading →

This simple approach using only 5 key questions can dramatically increase your likelihood of success. These questions generate the necessary information and perspective to help you make good decisions. Step One is to determine the missing information that each question has the ability to generate. Then write sub-questions to obtain this information. I’m providing a Continue Reading →

My wife and I returned to New York in July from a three-week trip to Jordan and Turkey. So much about the trip was memorable: Petra, Istanbul, the boat traffic on the Bosphorus, a sunrise balloon ride in Cappadocia, dondurma (Turkish ice cream) and, of course, Turkish Delight – a chewy confection. But because I’m Continue Reading →

Every five minutes, a Millennial is forced to settle. A recent report from McKinsey On Society found that, in 2012, more than 120,000 young people took positions they didn’t want. ThinkProgress did the math and, sadly, found that number equates to one young professional every five minutes. The brutal details: 48 percent of college graduates took a job Continue Reading →

The best executive recruiters approach their job similarly to horse racing handicappers; they pore over information and select the contender they believe will be a winner for their client. The big difference is that handicappers, unlike recruiters, bet their own money on their judgment. One of the reasons I enjoy going to the Saratoga Race Continue Reading →