Advertising & Marketing

If you were born between 1982 and 2000, you’re unlucky. You may have already won the lottery, found a four-leaf clover and took home a new car like a lunatic on “The Price is Right.” Doesn’t matter. Still unlucky. In a recent piece for The Atlantic, Derek Thompson calls Millennials the ‘Unluckiest Generation.’ He says the economy, job market and Continue Reading →

In an effort to spread its content more widely across the web and make status updates more conducive to breaking news, Facebook will start allowing publishers to embed publicly shared posts on their sites. The function, to be announced Wednesday, will launch with a few partner media sites, and work similarly to how you embed Continue Reading →

Your job search can be more productive if you follow the “Eight Is Enough” rules, named after the old TV sitcom.  They provide excellent goals, limits, and discipline for a successful job search. Let’s Start Your Job Search with Why Anyone Should Care about Hiring You. 8 Words Is Enough for Your Theme. You should Continue Reading →

While its roots lie in search, today, Google wears many hats. From self-driving cars and wearable technology to social networking and mobile operating systems, there are few industries where the search and advertising giant has yet to make its presence felt. Lately, however, Google’s expansion has taken a noticeable tack in a more singular direction: Continue Reading →

You have an idea. Not just any idea, but a brilliant one. You proceed to build it. After what seems to be forever, you are ready to launch. You survey the marketplace to find a million and one products in the market… how will your product be differentiated from the riff raff? Building successful products Continue Reading →

  In June, the job market said good-bye to one million people. Even though we added 195,000 people to the payroll that month, the Bureau of Labor Statistics reports a million others quit looking for work. The main reason? Frustration and discouragement. On the Web, gloom and doom run rampant. One girl’s rant on Reddit spurred an huge conversation Continue Reading →

While shopping online is commonplace, the experiences people have while online shopping vary greatly. Forgive me for oversimplifying, but companies that offer goods and services for purchase via connection to the public Internet tend to favor the web or mobile (wap or app). And, they tend to be hardcore commerce or hardcore experiential, but not Continue Reading →

If you use AdBlock Plus to keep your Web browsing experiencing free of annoying clutter, this is the kind of tweet that might grab your attention: “Google paid AdBlock Plus to get its ads whitelisted.” Millions of people use AdBlock Plus. Per Wikipedia, AdBlock Plus is the single most popular extension of any kinde for Continue Reading →

In a blog post on Wednesday, Twitter announced that they’re “experimenting with new ways of targeting ads,” which is their way of saying they’re planning to track you around the web—even when you leave Twitter—and relay that information to advertisers to craft better ads. Here’s how to opt out. If this sounds familiar, it should. Continue Reading →

We’ll admit that we haven’t been particularly impressed with the sponsored tweets we’ve been getting courtesy of Twitter’s current ad model. To address the issue, the service is toying around with a more targeted program, offering up ads to users from those businesses and brands they’ve shown an interest in. Rather than simply mining mentions Continue Reading →