Advertising & Marketing

If you use AdBlock Plus to keep your Web browsing experiencing free of annoying clutter, this is the kind of tweet that might grab your attention: “Google paid AdBlock Plus to get its ads whitelisted.” Millions of people use AdBlock Plus. Per Wikipedia, AdBlock Plus is the single most popular extension of any kinde for Continue Reading →

In a blog post on Wednesday, Twitter announced that they’re “experimenting with new ways of targeting ads,” which is their way of saying they’re planning to track you around the web—even when you leave Twitter—and relay that information to advertisers to craft better ads. Here’s how to opt out. If this sounds familiar, it should. Continue Reading →

We’ll admit that we haven’t been particularly impressed with the sponsored tweets we’ve been getting courtesy of Twitter’s current ad model. To address the issue, the service is toying around with a more targeted program, offering up ads to users from those businesses and brands they’ve shown an interest in. Rather than simply mining mentions Continue Reading →

Facebook announced a new review policy for Pages and Groups that’s aimed at reducing cases where ads run alongside content that the advertiser or their customers might find objectionable. On Friday, a BBC report stated that Marks and Spencer and BSkyB had pulled “all or part of their spending” on Facebook after a BSkyB ad Continue Reading →

Food, faith and a lot of hand-shaking. On the same weekend, Portland announced the first-ever national food truck convention and Washington, D.C. welcomed top conservatives — including Sarah Palin— to the Faith and Freedom Coalition conference. Food trucks and right-wing ideology? What could they possibly have in common? Networking. From the Pacific Northwest to the nation’s capital, everyone Continue Reading →

As soon as the end of the year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth Continue Reading →

Facebook announced on Wednesday that it has reached one million active advertisers amid growing adoption among small businesses and as bigger global brands also add Facebook ads to their mix. Facebook director of small business Dan Levy announced the figure in a post, saying he would like to thank “the over one million businesses” who Continue Reading →

I’ll admit it — I am terrible at remembering birthdays. There’s no excuse, really, considering that practically every major Internet company offers some form of calendar with built-in integration to notify you of your friends’ birthdays. (It’s Facebook’s forte.) E-retailer giant Amazon knows that people like me exist, and wants to make the best of Continue Reading →

Before you execute your million (or billion) dollar idea, be aware that the nature of one’s business affects the process of bootstrapping. Bootstrapping is taking the risk of starting a business on your own money. The truth is that most entrepreneurs aren’t using their own money – it is borrowed from family, friends and the Continue Reading →

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets. The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications earlier this week, as Continue Reading →