Advertising & Marketing

Science is not a heartless pursuit of objective information. It is a creative human activity, its geniuses acting more as artists than as information processors. –Stephen Jay Gould, Ever Since Darwin I no longer read business books. Been there, done that for too many years. Stimulation comes from reading many other sources. My current obsession Continue Reading →

As 2013 comes to an end, it’s crucial we look back at the greatest lessons from the news the past 12 months. How else can we expect to improve in 2014? Below are short recaps from 21 News To Live By columns in 2013. In every piece, we found the career advice “hidden” inside the Continue Reading →

Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached Continue Reading →

Brick-and-mortar retail chains did not seem to have a great Thanksgiving week. But the latest comScore numbers show that online shopping not only had a terrific Thanksgiving but that sales growth is actually accelerating into December at a breakneck speed. This Christmas is particularly interesting for consumer electronics, because Apple has widened its smartphone selection, Continue Reading →

They’ve been a long time coming, but Facebook’s new video ads are finally here. Confirming an earlier report from the Wall Street Journal that said they’d launch this week, the company said it will start rolling out promoted videos to a limited number of users’ News Feeds, kicking off with mini trailers for the new Continue Reading →

You should use some of the rules of rhetoric to persuade the hiring manager to hire you. Note that I’ve selected specific rules below that I believe are most relevant to getting hired and then redefined them to deliver job search advice. Rhetoric Based Rules for Getting Hired INVENTION: Develop Your Argument Decide why you are Continue Reading →

Every week, Amanda Munster marches into the grocery store on a mission: save enough money to buy a house. The 26-year-old digital marketer lives in Dallas with her fiance’ and, like many twentysomethings, is tired of throwing away paychecks on rent instead of building equity with a mortgage. Munster’s biggest roadblock to home ownership is Continue Reading →

Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,” conducted by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). Continue Reading →

YouTube is bigger and growing faster than previously thought, according to a new report. Estimates released Wednesday by research firm eMarketer peg revenue for Google’s video site at $5.6 billion this year, up 51% from $3.7 billion in 2012. That’s significantly faster growth than estimated by Mark Mahaney of RBC Capital Markets, who thinks YouTube Continue Reading →

Yahoo! agreed to disclose more details on its revenue tied to search and display advertising after the U.S. Securities and Exchange Commission sent letters to the company asking for clarification. The company outlined the portion of revenue it gets from a search agreement with Microsoft, following inquires stretching back several months, according to new regulatory Continue Reading →