Advertising & Marketing

How many people saw your last tweet? A new Twitter experiment is answering that question for some users, adding the number of views a tweet has received underneath every post. Twitter’s advertising products have long informed clients how many impressions their campaigns are receiving, but this test marks the first time that those statistics are Continue Reading →

President Obama wants Millennials to understand the Affordable Care Act and consider signing up for health insurance. So, the president enlisted a popular celebrity to put the legislation in plain English. Easy explanation, right? The White House can’t afford to overcomplicate heath care with 20-somethings. Why? In the final days of the open enrollment period, over four Continue Reading →

By now, you’ve heard at least a dozen times… through a variety of mediums, that Microsoft will end support of its XP operating system on April 8. If you’re like most people, you probably experienced one of three reactions: confusion, skepticism or excitement. The truth is that all of those reactions are warranted. It’s true Continue Reading →

Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “no, but I’ve heard it’s true.” Well, the fact is, it’s not true. Positive WOM is far more prevalent Continue Reading →

Pandora on Tuesday announced changes to its Pandora One subscription plan, which charges users to listen without advertising. The company is keeping the same pricing for existing monthly subscribers, but new subscribers and annual subscribers have to pay more. Here is how the changes are broken down: Existing Pandora One monthly subscribers that remain active Continue Reading →

Entrepreneurs should limit the number of issues that upset them to very important events, such as those on this short list. 1. Did Someone Get Hurt? If an employee, customer or anyone associated with your company gets hurt at your business or working for your company, you need to immediately help that person and protect Continue Reading →

Every year in mid-March, tens of thousands of people exchange business cards in Austin, Texas. After all, there’s no better place to mingle with the “who’s who” of the tech and music scenes than South By Southwest (SXSW), the annual festival of all things new, hip and cool. In fact, on March 11 rocker Neil Young Continue Reading →

After years of rumors and tests, Facebook on Thursday launched its video advertising inside the News Feed, the newest type of ad unit for the social network to sell to marketers. Like many Internet video spots, ads will be 15 seconds long. They will automatically play inside of a user’s stream, though without the sound Continue Reading →

As part of its continued effort to evolve and broaden its advertising capabilities, Twitter is now touting itself as a platform for effective direct response advertising. The microblogging platform wants advertisers to use Twitter to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers, all with the click of Continue Reading →

If you’re unfamiliar with Apple’s Loyalty Program, we’ll forgive you. It’s not all that well publicized and for pretty good reason. It only kicks in if you’re the kind of person who spends more than $5,000 in a 12-month period with Apple. That kind of “person” is typically easier to define as an organization — Continue Reading →