Data science allows us to combine hypothesis-based (deductive) reasoning and pattern-based (inductive) reasoning to extract actionable information from diverse data sources. Continue Reading →
Advertising & Marketing
Posts about Advertising & Marketing.
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Sometimes, you need to channel your inner Left Shark to give your product an extra push. Continue Reading →
Looking for a new job? It's much like the scientific method. Here's how. Continue Reading →
Do you want a journalist or blogger to write about you or your company? Of course. All it takes is a compliment. Continue Reading →
David Liston combined teaching, fitness, and family to create his dream job. He now runs work outs in the Rose Bowl Stadium and calls it "work." Continue Reading →
We all struggle with hectic schedules, but with the right tools we can keep our sanity. Continue Reading →
Brands too often use correlation as a way to try to understand how a particular event -- such as the weather or a new ad campaign -- may lead to a conversion and then use that information to predict revenues. Continue Reading →
Here’s a perspective on making the leap into startup life. Continue Reading →
If you want to succeed in 2015, you're going to have to build your online presence. Continue Reading →
If you're lucky, you can take a "career mulligan" and make up for a mistake. Continue Reading →