Advertising & Marketing

According to numerous sources inside Yahoo, CEO Marissa Mayer has ordered up two under-the-radar initiatives — well, not to me and now you! — that could potentially get the company back into algorithmic search as well as search advertising. The internal code names for the efforts — which are not actually being done together, though Continue Reading →

Legendary hip-hop producer Rick Rubin is listed as the executive music producer for Sonos’ 2014 Super Bowl Commercial titled ‘Face Off.’ The clip also features N.A.S.A.‘s remix for ‘Hide’ featuring Aynzli Jones. Rap duo N.A.S.A. — consisting of Squeak E. Clean and DJ Zegon — get the ultimate placement in the latest Sonos (a wireless Continue Reading →

Vringo is a tiny company that purchased some patents from Lycos, an old search engine, in 2011 and then used those patents to sue Google. In December 2012, Vringo won $30 million in a jury trial, but that was far less than the hundreds of millions it was seeking. On Wednesday, Vringo got the payout Continue Reading →

Pay-TV channels HBO, Showtime and Starz are blasting a much-ballyhooed study from a research firm that said all were losing subscribers to digital services such as Netflix, Hulu and Amazon Prime. The study from NPD Group released Monday said pay-TV channels had lost 6% of their subscribers in the last two years while online services Continue Reading →

Amazon.com knows you so well it wants to ship your next package before you order it. The Seattle retailer in December gained a patent for what it calls “anticipatory shipping,” a method to start delivering packages even before customers click “buy.” The technique could cut delivery time and discourage consumers from visiting physical stores. In Continue Reading →

When it comes down to it, running a campaign on a crowdfunding platform like Kickstarter comes down to persuasion. Think about it: the success of any project is predicated on people (sometimes friends, but often total strangers) believing in a products months, even years before it’s destined to be finished. On a time limit. But Continue Reading →

Certain animal species experience a phenomenon called imprinting; for example, upon coming out of their eggs, ducklings will follow and become attached to the first moving object that they encounter. Imprinting is a powerful combination of instinctive behavior and environmental influences. In humans, psychologists refer to this as bonding. In common every day experiences, you Continue Reading →

Science is not a heartless pursuit of objective information. It is a creative human activity, its geniuses acting more as artists than as information processors. –Stephen Jay Gould, Ever Since Darwin I no longer read business books. Been there, done that for too many years. Stimulation comes from reading many other sources. My current obsession Continue Reading →

As 2013 comes to an end, it’s crucial we look back at the greatest lessons from the news the past 12 months. How else can we expect to improve in 2014? Below are short recaps from 21 News To Live By columns in 2013. In every piece, we found the career advice “hidden” inside the Continue Reading →

Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached Continue Reading →