Microsoft constantly reminds us that Google scans email in order to sell ads. Now it’s adapting its policies to specifically state that it won’t engage in the same practices as its rival. Well, not all of them. In an effort to be more transparent and build trust, the company has updated its service agreement and privacy policy to make it clear that it will not access your content to sell ads. “We do not use what you say in email, chat, video calls, or voicemail to target advertising to you,” Microsoft notes. “Nor do we use your documents, photos, or other personal files to target advertising to you.” However, the policy, which covers most of Microsoft’s online services, including Bing, Outlook and OneDrive, won’t come into effect until July 31st. To be clear, however, Microsoft isn’t ignoring your data completely, and there are still a few clauses to be aware of.