Advertising & Marketing

According to The Verge, Elon Musk on Tuesday gathered a group of engineers and advisors asking why his engagement numbers have been tanking. He fired the engineer (one of his top two) who delivered the news that only a tiny fraction of your followers ever see your tweets. The view counter he forced the company to place on every tweet proves it. According to those in the room, Elon was shocked – and really mad. Continue Reading →

Calling it "your copilot for the web," Yusuf Mehdi, Microsoft's Corporate Vice President & Consumer Chief Marketing Officer, announced the incorporation of a combination of OpenAI and Microsoft AI tools into its Bing search engine and Edge browser. Continue Reading →

Microsoft is going to incorporate OpenAI tools into everything they make, leaving Google no choice but to respond. Calling AI "the most profound technology we're working with today," Sundar Pichai, CEO of Google and Alphabet, introduced Bard, which seeks to combine the breadth of the world’s knowledge with the power, intelligence, and creativity of Google's large language models. Bard is Google's answer to ChatGPT. As Yoda would say, "Begun, the AI wars have." Continue Reading →

Yes. This is another article about ChatGPT. But it is also career advice for those of you who love ChatGPT, hate it, fear it, think it's a fad, and wish everyone would stop writing about it and those who are simply not paying attention. No matter where you fall on this spectrum, I want you to think about the following. Continue Reading →

Remember Kodak? For those of you who don't, Kodak dominated the photography industry (film and paper) for most of the 20th century. At its peak, it had more than 80% market share in the U.S. and 50% globally. By 2006, the company was destroyed by digital photography. Continue Reading →

Is artificial intelligence here to help me... or take my job? Shelly Palmer speaks with Vanessa Yurkevich on CNN about whether you should be worried, where artificial intelligence is already being used in the workforce, and lessons we can learn from I, Robot. Continue Reading →

Synthetic media, sometimes referred to as "deepfake" technology, is the use of AI and machine learning to generate realistic, digital media such as images, videos, and audio. This technology is already revolutionizing the creative process as both artists and artisans conscript AI-coworkers for production assistance. But in the coming months, we are likely to see this technology evolve into Generative Synthetic Media (GSM) which we will define (for this essay) as data-driven synthetic media (created in near real time and surfaced in place of traditional media). When fully achieved, GSM will revolutionize human communication. This is a bold claim, so it requires bold evidence. Let's review. Continue Reading →

We know that OpenAI (the company behind ChatGPT) is working on a pricing plan, and some users are reporting that they’ve been granted access to a pro tier that costs $42 a month. Fans of "The Hitchhiker's Guide to the Galaxy" know this number well. In the book, the answer to the "Ultimate Question of Life, The Universe, and Everything" is 42, which makes me wonder if the final pricing will be announced on May 25. More importantly, I have been wondering if ChatGPT is, in fact, a pseudonym for Deep Thought. (Apologies to non-Douglas Adams fans.) Continue Reading →

Can you really use ChatGPT to write better blogs? Unsurprisingly, the work done in partnership with my AI-coworker outperformed work I did alone. Here's the process. Continue Reading →

At the World Economic Forum in Davos, Meta’s chief product officer, Chris Cox, said that the metaverse would one day become as "important as the smartphone." Continue Reading →