Advertising & Marketing

Google is incorporating generative AI into its marketing business, offering advertisers AI-generated content across its platforms, according to a report from the Financial Times. Alphabet plans to use large language model (LLM) technology, similar to that used in its Bard chatbot, to create ads on search pages, YouTube, Maps, Gmail, and its other platforms. Continue Reading →

The human creative community, the U.S. Copyright Office, and AI-enabled creators all have different ideas about where copyrightable human creativity begins. Are you entitled to royalties if your work is used to help train a model? If a model is prompted to create something that is inspired by a bunch of different styles is that work "original?" If a human uses what they've learned to craft a prompt is the result of that prompt "original?" Humans learn by mimicking. In fact, human beings are the most successful mimics on the planet. “Watch Mommy!” or “Daddy will show you how to do it,” or “Repeat after me” are phrases we have heard all of our lives. You will learn about this subject by mimicking the words, acronyms and concepts written here – that’s why you are reading. Generative AI learns in a very similar way. Has it crossed a line? If it has, we’ve been walking up to the edge for decades. Let's explore. Continue Reading →

As we approach the 2023 NAB Show Centennial, a global gathering for broadcast, media, and entertainment professionals, I find myself reflecting on the monumental transformations the industry has experienced over the past century. Continue Reading →

Bard, Google's experimental conversational AI model, has faced criticism from users for its limited knowledge and responses compared to OpenAI's ChatGPT and Microsoft's Bing Chat, both powered by OpenAI's GPT-4. Continue Reading →

Just as Bing was starting to give Google a headache, our friends in Redmond have decided to introduce ads in the Bing chat interface. It is unclear what "in" actually means, but in a recent blog post, Microsoft Corporate Vice President Yusuf Mehdi announced the company's exploration of "placing ads in the chat experience." Continue Reading →

Is TikTok doing a good job of protecting American's data? Shelly Palmer speaks with Dan Bowens and Tashanea Whitlow on Fox 5's Good Day New York about TikTok on Capitol Hill and the biggest threat that TikTok poses. Continue Reading →

This essay was originally published on November 16, 2019. It was updated and republished on November 11, 2022. Adobe announced Firefly, its generative AI assistant, on March 21, 2023. If you want a clear example of the exponential pace of technological change, most of the capabilities I hypothesized (and many I did not think of) are features of Firefly. Continue Reading →

The next generation of the World Wide Web (web3) is being built on blockchains using tools and technologies similar to the ones that empower cryptocurrency, NFTs, smart contracts, and the world of DeFi. While there is no agreed-upon technical definition for web3, my favorite philosophical definition is: "A decentralized platform that empowers both users and creators to share in the value they create." It's a nice idea, but how would it actually work? Continue Reading →

If you really want to have some fun today, do a quick overview of what's happening in generative AI. Continue Reading →

Hello, AI advocates. Art Fern here with today's featured AI, but first: Are you sick of hearing about ChatGPT? Are you done with stories about Bing's version of the ChatBot coming unhinged? Do you long for the days before conversational AI was all anyone ever talked about? Continue Reading →