Generative Google Ads Are Here

Google is incorporating generative AI into its marketing business, offering advertisers AI-generated content across its platforms, according to a report from the Financial Times. Alphabet plans to use large language model (LLM) technology, similar to that used in its Bard chatbot, to create ads on search pages, YouTube, Maps, Gmail, and its other platforms.

Clients can provide images, video clips, and written copy for ad campaigns, which Google’s AI will then “remix” to generate algorithmically-optimized advertisements. The generative AI offering will be part of Performance Max, an automated ad management system. (Meta and smaller companies have also previously announced plans to integrate generative AI into their advertising efforts.)

This is the beginning of a movement toward generative synthetic media, a set of tools that would empower data-driven on-the-fly creation of multimedia content. Clearly, the world of commercial production is in for a fiscal shock.

If you want to understand the impact generative AI is likely to have on the commercial production business, sign-up for our free online course, Generative AI for Executives. It will walk you through tools and techniques you and your team can use to increase productivity and lower costs.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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