Google is incorporating generative AI into its marketing business, offering advertisers AI-generated content across its platforms, according to a report from the Financial Times. Alphabet plans to use large language model (LLM) technology, similar to that used in its Bard chatbot, to create ads on search pages, YouTube, Maps, Gmail, and its other platforms.
Clients can provide images, video clips, and written copy for ad campaigns, which Google’s AI will then “remix” to generate algorithmically-optimized advertisements. The generative AI offering will be part of Performance Max, an automated ad management system. (Meta and smaller companies have also previously announced plans to integrate generative AI into their advertising efforts.)
This is the beginning of a movement toward generative synthetic media, a set of tools that would empower data-driven on-the-fly creation of multimedia content. Clearly, the world of commercial production is in for a fiscal shock.
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