Management

About half of our clients have created CAIO roles for their leadership teams, the other half have good arguments against doing so. Do you need a CAIO? Here are some pros and cons and a few thought starters to help you decide. Continue Reading →

What would it take to build your company's first synthetic employee? What AI models could you use? How much data will it require? What about compute power? Electricity? Technical resources? Security? Legal? Risk? Ethics? Is the idea simply too crazy to think about now? Should you just wait until someone invents artificial general intelligence (AGI)? Continue Reading →

Mastering the art of prompt engineering (aka prompt crafting) is touted as the new "must learn" business skill. It is. But just because it has a fancy, technical sounding name does not mean it is complicated or hard to understand. Here's a very short primer, guaranteed to improve the output you get from ChatGPT, Copilot, Gemini, or most any generative AI platform. You are only minutes away from unlocking your prompt engineering superpowers. Let's go! Continue Reading →

YouTube CEO Neal Mohan has a clear message for OpenAI: using the platform's videos to train AI models (like Sora) without permission is a "clear violation" of YouTube's terms of service. Continue Reading →

Way back in 2019, when very few people were thinking about AI as a synthetic employee, Yum Brands had a vision for a "SuperApp" that would bring its primary systems – labor and inventory management, kitchen and delivery management, and point of sale – in-house. Continue Reading →

I am very sad to report that Perplexity.ai, my favorite hybrid AI search tool, is planning to sell ads. The company says it will focus on introducing "native ads" by allowing brands to influence the "related questions" feature, which accounts for 40% of Perplexity's queries. Continue Reading →

As many of you are aware, my day-to-day involves more than sharing insights through my newsletter. I run a tech strategy and solutions consultancy based in the heart of New York City. We're on the lookout for a few remarkable individuals to join our team. Could you be one of them? Continue Reading →

What if, instead of requesting a new report or a revision to one of your dashboards, you could just type your questions into ChatGPT or Copilot? This is relatively easy to accomplish (See: Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning), but once done, you need to learn to ask questions that begin with "What," not "Why." Let's explore. Continue Reading →

The U.S. Department of Justice (DOJ) has filed an antitrust lawsuit against Apple, alleging that the tech giant has unlawfully monopolized the smartphone market to the detriment of consumers, developers, and competitors. Continue Reading →

Integrating AI into marketing strategies has transitioned from novel to necessary. But how do you gain a competitive edge? Part of the answer lies in your ability to customize the AI models that support your tech stack. Techniques such as fine-tuning, retrieval augmented generation (RAG), and transfer learning offer pathways for AI-driven solutions to align with your brand's identity. By leveraging these approaches, you can enhance the precision, relevance, and impact of your campaigns, ensuring that AI not only complements but elevates your marketing efforts. Continue Reading →