Watch the Shelly Palmer Innovation Series Summit 2022
You’ll hear key insights from key players including Stephanie Latham, Meta’s Head of the Entertainment, Technology and Mobile & Connectivity; Michelle Crossan, Samsung Electronics America’s Chief Marketing Officer; Mollie Spilman, Oracle’s Chief Revenue Officer, Advertising & Marketing Cloud; Vlado Bosanac, Advanced Human Imaging’s CEO; and Jacob Cantele, MetaMask’s Lead of Operations, to name a few. Here’s what to expect:
Shelly Palmer’s annual CES keynote
This year, I’ll focus on the metaverse, web 3.0, lying flat, the great resignation, COVID’s potential transition to an endemic disease, what’s new, what’s next, and what it means for your business. I’ve got a deepfakes demo you won’t want to miss and some exciting announcements about some new free tools you can use to level up your decentralized finance, web 3.0, and crypto game.
Meta (Formerly Facebook)
Facebook may have changed its name to Meta, but what else has changed? I will sit down with Stephanie Latham, Meta’s Head of the Entertainment, Technology and Mobile & Connectivity industries to get answers to some hard questions including, Are Facebook or Instagram or WhatsApp causing harm to young people? Does Meta put profit over safety? And why would anyone want Mark Zuckerberg to control the metaverse?
Stephanie and I will also discuss how Meta thinks companies can prepare for the future, and Stephanie will offer some examples of the most innovative work in the space.
Samsung Electronics America
Tech has played such an important role in the past couple of years. It’s helped us adapt to WFH, remote learning, telehealth, and much, much more. As one of the largest manufacturers of consumer technology, Samsung gives us products that empower consumer behavior changes on a massive scale. To get deeper insights into what’s new and what’s next, I will talk with Michelle Crossan, Chief Marketing Officer of Samsung Electronics America, about how Samsung anticipates consumer needs, the company’s commitment to sustainability, and how Samsung sees the future.
Oracle
You don’t need to read any industry research to know that this past year we’ve seen the television industry turned on its head. From your own experience, you know that most major content providers now have their own streaming platforms. Cord-cutting is at record levels and is accelerating. Viewing habits are changing faster than ever. And content creation and distribution are taking fragmentation to almost unimaginable levels. But have you thought about the impact these extraordinary changes are having on advertisers and marketers? How do you accurately measure your media spend? How do you deal with bots, viewability, and fraud? What is the future of digital media and marketing in a third-party, cookieless, privacy-focused world?
I will chat with Mollie Spilman, Oracle’s Chief Revenue Officer, Advertising & Marketing Cloud about innovations in audience measurement and how some of her clients are using a combination of technologies to get the most out of their media and marketing spends.
Advanced Human Imaging (AHI)
What if a selfie could save your life? From SpO2 levels to predictions about potential future disease states, AHI’s software suite is one of the first Measurement as a Service (MaaS) software suites designed to empower smartphones to save lives. Vlado Bosanac, CEO of Advanced Human Imaging, and I will take a deep dive into this extraordinary use of ordinary technology.
MetaMask
As many of you know, my MetaMask wallet was hacked a few weeks back. To find out what I did wrong, I went right to the source. I sat down with Jacob Cantele, Lead of Operations at MetaMask, to talk about digital wallet best practices, how to best protect your crypto currency and other digital assets, and more.
Online Tech Briefings – Available All Year Long
Just because you’re not going to Las Vegas doesn’t mean you have to miss out. You can book a Shelly Palmer Online Tech Briefing for your team. These are custom-curated interactive briefings covering consumer trends, emerging technologies, and disruptive innovation.
Shelly Palmer Online Tech Briefings feature:
- Unlimited attendance: You can invite as many team members as you like.
- Deeper Coverage: We can cover entire sectors, not just companies on the floor.
- More information: Because we’re not walking, we can pack more info into the allotted time.
- Replay and Repurpose: The sessions are recorded so you can edit them for your unique use cases or simply share them with your team at any time.
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