YouTube

For about two years, Google refused to let Nielsen place measurement tags on ads running on YouTube, a stance that media buyers say stopped some advertisers buying time on the online video site. Last week, Google reversed its position in a decision that analysts say could fuel the shift of TV ad dollars to online Continue Reading →

There are lots of people who want to stream Web video to your house. But odds are that if you’re watching a Web video during prime-time hours, it’s coming from one of two places: Netflix or YouTube. So said Sandvine, the broadband service company. Sandvine said that Netflix and Google’s video site now account for Continue Reading →

YouTube is rolling out its new commenting platform this week. Previously announced in September and limited to channel pages, the new feature integrates features from Google+ while also sorting comments based on relevancy rather than date order. As a refresher, the new system enables anyone to comment, but utilizes Google+ as its identity database. If Continue Reading →

YouTube’s first-ever music awards, announced last month as a fan-powered celebration of music and artists from the popular video site, was held Sunday night as an event full of spontaneity — which eventually saw Eminem scoop the Artist of the Year award, while South Korea’s Girls’ Generation snagged Video of the Year for “I Got Continue Reading →

YouTube is reportedly in the process of creating what Billboard calls a “premium on-demand music service” set to launch later this year. This offering would be mobile-focused and give users the option of listening for free or paying to have unlimited access to the service’s full catalog of tracks. Here’s what Billboard is saying: both Continue Reading →

Earlier this month, YouTube announced its first-ever Music Awards — a live event taking place in New York City on November 3rd featuring performances from across the planet from entertainment giants like Lady Gaga, Arcade Fire, and Eminem. Now, the nominees and more details are being revealed, including the fact that fan votes will be Continue Reading →

It’s hard to get people to concentrate long on anything on their phones and tablets, yet YouTube seems to be the exception. The video service is quickly going mobile, with small screens making up 40% of its traffic now compared to 25% last year, Google said on its earnings call today. In 2011, just 6% Continue Reading →

Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube. Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the Continue Reading →

YouTube has announced its first-ever music awards show — the fittingly-named YouTube Music Awards, taking place in November — which it says will be a fan-powered celebration of music and artists from the popular video site. The ceremony itself will take place in New York on Sunday November 3, with actor Jason Schwartzman the host. Continue Reading →

YouTube will soon let you watch your favorite videos and channels whenever you want, even if you’re not connected to the internet. Available in the YouTube mobile app starting this November, you can designate certain videos or playlists that you want to store on your phone by tapping “add to device” next to what you Continue Reading →