Amazon Instant Video

Amazon Instant VideoNot content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the short-form territory dominated by YouTube. Amazon has pitched YouTube networks on distributing their short-form videos through the e-commerce company’s a-la-carte Instant Video service, according to people with knowledge of the discussions who declined to speak publicly. In addition to expanding their viewership to Amazon’s audience and opening up a pay-per-video revenue stream, producers would receive branded pages on Amazon that would promote their videos, similar to a show page on Hulu or a channel on YouTube. No deals have been signed, and one source said that Amazon execs have put the some of the conversations on hold until 2014. An Amazon spokesperson declined to comment.

Read the full story at AdAge.

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