YouTube has announced its first-ever music awards show — the fittingly-named YouTube Music Awards, taking place in November — which it says will be a fan-powered celebration of music and artists from the popular video site. The ceremony itself will take place in New York on Sunday November 3, with actor Jason Schwartzman the host. The event will be live-streamed, as you’d expect with YouTube and its parent Google, and it will be headlined by Lady Gaga, Eminem and Arcade Fire as well as YouTube-made artists like Lindsey Stirling and CDZA. In a nod to YouTube’s global presence, the ceremony will also include live acts from Seoul, Moscow, London and Rio de Janiero. More immediately, things will kick off on October 17 when the nominations are announced — YouTube says they will be based on the most watched and shared content on YouTube over the past year.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.