Snap’s CEO Evan Spiegel said that more than 150 million users have generated more than 10 billion messages using MyAI, Snapchat’s AI-powered chatbot, including advice on car purchases, restaurant choices, and even negotiating wage increases.

Spiegel also pointed out MyAI’s potential for personalized advertising. Leveraging user conversations with MyAI, Snapchat can gather “privacy-safe intent signals” to improve ad recommendations across the platform, which Spiegel says could bring about a new era of personalized advertising balanced with user privacy. He added that safety measures have been considered, especially for younger users; an age signal ensures age-appropriate conversations, and compliance with community guidelines is reportedly at 99.5%.

I am very interested in what chatbot-inspired “personalized advertising” on Snapchat will look like. Will its efficacy exceed Snap’s current AI capabilities? If so, how?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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