Meta Introduces Generative Advertising Tools

Meta has launched a suite of generative AI tools tailored for advertisers. Three new features stand out: a new background generator that will automatically generate varied backgrounds for product images (echoing the functionalities of Meta’s existing “Backdrop” tool), an image expansion tool that will automatically optimize content for different sized ad units, and a copy generator that will create and alternate multiple versions of a message to spotlight specific keywords and assess which combinations yield the most effective responses.

This may not sound like much, but these are huge “baby steps.” This is an early version of an advertising future that does not yet have a name; you might call it a “Generative Persuasion Engine” or a “Generative Outcome Optimizer” or simply an “auto persuader.”

We are on a path to AI systems (from Meta or others) that will allow you to enter your business objective(s), sit back, and wait for the results – which will be accomplished by relentless generation and regeneration of messages that will not stop until your objectives have been met. My guess is that the upcoming general election will be won by an AI system that does this. The technology is here.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various AI models, including but not limited to: GPT-4, Bard, Claude, Midjourney, Stable Diffusion, and others.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousGoogle Sets New Standards for Bulk Email Senders to Gmail Accounts NextAI-Generated Yearbook Photos: A Glimpse into the Future or a Distortion of the Past?

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.