Management

Most of us are waking up in an unrecognizable world. We are working from home or forced to adopt new ways of working together. We're all adapting and doing our best just to get through the day. There are not many silver linings to this dark pandemic cloud. But one may be the opportunity to create new, better, more productive processes which will lead to much better products. Continue Reading →

Shelly & Ross chat with Chris Brandt, CMO of Chipotle Mexican Grill about how the organization's billion dollar digital business and how they made it happen. Plus, we get the answer to the most pressing Chipotle question: Why is Guacamole extra? Continue Reading →

Last week, I tweeted, “Does anyone just want to have a conference call? I’m not sure how much longer I can stare into a camera and pretend not to be multitasking. Just asking.” I was only half kidding. Continue Reading →

I was looking at my list of pre-pandemic theses and it is absolutely frightening how irrelevant most of them are to a post-pandemic future. Worrying about AI taking white-collar jobs, or the fate of commoditized packaged goods, or the adoption rates of IoT devices, or the potential deployment of 5G service seems meaningless if people are worried about being safe and wondering how they are going to put a roof over their heads and food on the table. So, it’s time for some new thinking, and an action plan for 2020 and beyond. Here's how. Continue Reading →

On this episode of Think About This with Shelly Palmer & Ross Martin — What is the best way for brands to get the most out of Twitter? Shelly and Ross take flight with Stacy Minero, Global Head of Twitter ArtHouse and Sarah Personette, VP Global Client Solutions at Twitter for the answer. Plus, what we can do about COVID-19 and more. Continue Reading →

Earlier this week, Twitter held an all-hands meeting using Google Hangouts and Slack. According to my friends at Twitter, the experiment was a resounding success. This raises the question: what are your favorite tools for remote meetings, as well as remote work? Continue Reading →

Everyone wants to work for your company. You receive hundreds of resumes every day. There are simply too many for humans to read. So, like many companies, you use a service that ingests the resumes and uses AI to score potential candidates against job descriptions. From your perspective it is the perfect use case. It’s fast. It’s efficient. And the candidates who make it through the system are pretty high level. This sounds awesome – but what happens to the candidates who don’t make it through the system? Continue Reading →

Just for fun, here is a list of buzzwords, biz speak, and hipster droppings that should be banned from every business meeting forevermore. Continue Reading →

Machine intelligence, also known as artificial intelligence (AI) is going to have both an awesome and an unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work, and how it may dramatically change how we train our workforce. Continue Reading →

There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →