When I asked a long-standing business acquaintance of mine why he was interested in data literacy, he said, "Data is all anyone is talking about. I don't know anything about it at all. I thought you guys would be a good place to start." In some cases, this would have been a totally reasonable exchange – a mid-level executive seeking continuing professional education. But in this case, the man's title was SVP Marketing. I say "was" because he just updated his LinkedIn profile. Not surprisingly, after three years at his present job, this 18-year corporate marketing veteran is looking for work. Sadly, he is unemployable. While he's under 40 and looks like a Millennial, he has been "inside" too long and lacks the skills to be competitive in this job market. So, in his honor, here are six things he could have done to future-proof his job ...
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