Advertising

When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on me.” Successful media selling then was about nurturing customer relationships – and it still is in many ways today. Along the way, trends have come and gone but the actual Continue Reading →

  Comcast’s decision to inject data into websites raises security concerns and arguably cuts to the core of the ongoing net neutrality debate. A Comcast spokesman told Ars the program began months ago. One facet of it is designed to alert consumers that they are connected to Comcast’s Xfinity service. Other ads remind Web surfers Continue Reading →

Starting Monday, some Twitter users will be able to buy products directly from a tweet, as the social media company takes a bigger step toward an e-commerce strategy that could draw in more dollars and attract a larger audience. The initiative launches with a small group of brands, artists and charities that will start posting Continue Reading →

The internet changes everything, including advertising. Continue Reading →

Amazon Inc is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the in-house platform is initially planned to replace ads supplied by Google on Amazon’s own website, the new system could challenge Google and Microsoft’s advertising business in the future, Continue Reading →

Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our day. OK, just another five minutes and then I’m Continue Reading →

One of the best ways to have a successful conversation about programmatic and its associated technologies is to have a set of common terms that everyone understands and agrees upon.  Continue Reading →

We’re busy planning our 7th Annual Media Technology Summit, and we’re going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be Continue Reading →

A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow 10 times to 100 times in the next 20 years. He has backed up his predictions with his pocketbook by making investments in news firms such as Talking Points Memo, Business Continue Reading →

Instagram on Thursday announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the dashboards are Continue Reading →