Advertising

What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it? Continue Reading →

How do you get customers to engage with your brand? Through awesome social marketing. Continue Reading →

It's day one of the new world order. CBS News has created an online live/on-demand 15-hour-per-day news service targeting consumers who prefer to consume video news on connected devices. Continue Reading →

Facebook and Twitter may be sexier, but it's hard to argue with the numbers behind email marketing. Continue Reading →

These questions can generate a job search strategy and top-line plan to improve your job search. Continue Reading →

We're potentially very close to a fundamental change in television distribution. Continue Reading →

The Media Tech Summit offered plenty of takeaways for the year ahead. Continue Reading →

Tommy takes the art of persuasion to a whole new level. Continue Reading →

Our upcoming 7th Annual Media Technology Summit is a conference I would personally like to attend, and I think you will like it too. Continue Reading →

As was reported in August, advertisements are finally about to come to Snapchat. Evan Spiegel, the company’s co-founder and CEO, made the announcement today at the Vanity Fair New Establishment Summit. “People are going to see the first ads on Snapchat soon,” he told Katie Couric, who moderated a discussion with him and former New Continue Reading →