Advertising

Unlike a traditional VC, accelerator or incubator, startup studios are company builders.  Continue Reading →

Unlike a traditional VC, accelerator or incubator, startup studios are company builders. Studios usually build many products simultaneously with shared resources in development, marketing, sales and more. Recent entities that fall loosely under this category is Betaworks, Twitter co-founders’ Obvious Corp and A16Z, which is stocked with teams of marketers, business development execs, recruiters and Continue Reading →

Facebook has officially relaunched the advertising platform Atlas in a new incarnation that will allow marketers to track users in new dimensions, according to a blog post from the company. Atlas will offer the ability to not only synthesize information about where users are seeing ads, but also to see how and whether those ad Continue Reading →

Investors and analysts spent years clamoring for Facebook to start up an ad network, and earlier this year it obliged them. And now Facebook is rolling out another one. Caveat — this isn’t an ad network in a formal sense. But it’s going to be viewed as one, because in the big picture, it does Continue Reading →

Businesses have always had to manage their reputation, and today is no exception. Continue Reading →

Facebook is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year. It is Continue Reading →

Last night, researchers at Malwarebytes noticed strange behavior on sites like Last.fm, The Times of Israel and The Jerusalem Post. Ads on the sites were being unusually aggressive, setting off anti-virus warnings and raising flags in a number of Malwarebytes systems. After some digging, researcher Jerome Segura realized the problem was coming from Google’s DoubleClick Continue Reading →

Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages Continue Reading →

You need intimate knowledge of your brand’s audience in every country you serve.  Continue Reading →

When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on me.” Successful media selling then was about nurturing customer relationships – and it still is in many ways today. Along the way, trends have come and gone but the actual Continue Reading →