Advertising

Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge. Continue Reading →

A visual designer for Club Monaco, Kevin Ling says he "does arts-and-crafts for a living." Continue Reading →

Sometimes, you need to channel your inner Left Shark to give your product an extra push. Continue Reading →

Brands too often use correlation as a way to try to understand how a particular event -- such as the weather or a new ad campaign -- may lead to a conversion and then use that information to predict revenues. Continue Reading →

If you want to succeed in 2015, you're going to have to build your online presence. Continue Reading →

Just because digital media is infinitely more measurable doesn’t mean marketers can simply abandon their traditional offline channels. Continue Reading →

In a sea of competitors, here's how to make sure your product stands out. Continue Reading →

While retargeting has emerged as a popular form of advertising, it isn't without flaws. Continue Reading →

Here's how to successfully implement an omnichannel strategy. Continue Reading →

Appealing to customers through mobile is a great way to get them into your store. Continue Reading →