Management

In political terms, the Internet is the Wild Wild West and it needs to be tamed.  Wasn't it just going to be a matter of time before the Federal Government stepped in? Continue Reading →

While the Boy Scout Motto is, "Be Prepared" – and I was very serious about Scouting back in the day – I am always amused when I happen by NatGeo's "Doomsday Preppers." But I can say with certainty that they are missing the biggest, most obvious threat: Data Doomsday! Continue Reading →

Technological advancements always empower people to behave differently – what makes today different is that the rate of technological advancement is accelerating beyond our capacity, perhaps even our ability, to react – and this... is new. Continue Reading →

Data is more powerful in the presence of other data. That is a hard, fast, immutable law. But what do you do when you run out of first party data (the data you collect yourself)? Or, what if you simply don’t have enough meaningful data to build the model you need for your particular program? Continue Reading →

It’s Advertising Week here in New York and I’ve been listening to presentation after presentation about the new, new thing … Local Advertising. So, here is an excerpt from my upcoming book, “Digital Leadership: How to Succeed in a Connected World,” about the complete myth of local advertising. Harry emailed me the other day. He Continue Reading →