Advertising & Marketing

This is a random list of five quotes that are catalysts for career and job search advice. “Always have bail money.” — 50 Cent, rapper, actor, entrepreneur While possibly not as good as a “Get Out of Jail Free” card, having a cushion can mitigate problems. Careers: Reputation: If you build up goodwill and respect based Continue Reading →

Palmer Luckey is poised to change video gaming forever. The 21-year-old prodigy has created a virtual reality headset called the Oculus Rift. Watch this demonstration. It’s worth it. Luckey’s invention is considered the coolest gadget at the recent Consumer Electronics Show (CES) in Las Vegas (even better than an Internet-connected toothbrush and heat-sensing iPhone). How is Luckey reshaping the Continue Reading →

Amazon.com knows you so well it wants to ship your next package before you order it. The Seattle retailer in December gained a patent for what it calls “anticipatory shipping,” a method to start delivering packages even before customers click “buy.” The technique could cut delivery time and discourage consumers from visiting physical stores. In Continue Reading →

When it comes down to it, running a campaign on a crowdfunding platform like Kickstarter comes down to persuasion. Think about it: the success of any project is predicated on people (sometimes friends, but often total strangers) believing in a products months, even years before it’s destined to be finished. On a time limit. But Continue Reading →

Cyber Monday marketing numbers for 2013 were up compared to 2012, according to Vocus Marketing Cloud. Those numbers are expected to climb even higher this year. Statistics from 2013 showed: A 77 percent increase in push notifications through retail apps. As much as 88 percent of retailers sent promotional emails on the event day, which Continue Reading →

Singapore is a prominent hub for startup activity for many reasons, including the fact that it is the easiest country to setup a business and it possesses excellent technology infrastructure. One major contributor to the burgeoning clusters of startups is the abundance of grants and early-stage venture capital. There are very few places in the Continue Reading →

Evan Spiegel blew it. For months, security researchers warned Spiegel that Snapchat, the social media platform he and a Stanford buddy created, had a major privacy flaw. The Huffington Post writes Spiegel and his team never fixed the problem. Then, in late 2013, a hacker stole phone records and usernames of millions of Snapchat users and Continue Reading →

Each December, CBS’s Chief Research Officer Dave Poltrack addresses the UBS Annual Global Media and Communications Conference. This year’s talk, “The Outlook for the Broadcast Networks,” covered a wide range of topics, including social TV: “Nothing was hotter this year than social media with Twitter front and center with its IPO,” according to Poltrack. “Television programs Continue Reading →

As a leader, it’s important to position your professional identity for success in 2014. This checklist is designed to help you make the most of your public professional identity. 1. Readdress “who you are” now. While it’s tempting to use the same personal “about me” paragraph that you’ve had for years, take a step back Continue Reading →

Certain animal species experience a phenomenon called imprinting; for example, upon coming out of their eggs, ducklings will follow and become attached to the first moving object that they encounter. Imprinting is a powerful combination of instinctive behavior and environmental influences. In humans, psychologists refer to this as bonding. In common every day experiences, you Continue Reading →