Advertising & Marketing

Google Plus, the company’s social network, is like a ghost town. Want to see your old roommate’s baby or post your vacation status? Chances are, you’ll use Facebook instead. But Google isn’t worried. Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google’s future Continue Reading →

This is the third (and final) column that looks at the forecasts I have made on events through 2013. As pointed out in the first two columns, the purpose of these columns is to analyze why forecasts were correct and, if not, what they might mean looking forward. As stated in the first column: “… Continue Reading →

Don’t press “submit” on that job application. Not yet. You’re not done. Even though you’re itching to find a new gig, cool your jets. The market is saturated so you need to be sharp. A recent Job Openings and Labor Turnover Survey, or JOLTS, found roughly 2.4 million employees are dashing for the exit every month. A “jolt” Continue Reading →

In 2009, Blair Levin was hired by the FCC to help the agency craft a national broadband plan. Way back then, it was clear that FCC chairman Julius Genachowski intended to reclaim a significant amount of television spectrum and repurpose it for broadband. A telling Craig Moffet quote (usually cited as a Julius Genachowski quote) Continue Reading →

Advertisements? In my virgin tab page? It’s more likely than you think, new Firefox user. That’s because Mozilla will soon launch Directory Tiles, a program that’ll ensure you see something other than blank squares the very first time you launch the browser. Instead, it’ll populate those spaces with various Mozilla links and, more significantly, sponsored Continue Reading →

Brightcove on Wednesday announced it will offer developers a way for easily inserting ads in their iOS or Android apps that will have Chromecast support. The announcement follows the recent Google Cast SDK release, which will allow more developers to include Chromecast support in their existing and future applications. Brightcove Once will let developers “quickly Continue Reading →

This is my second of three columns covering a look back at the forecasts I made about things that might happen through the end of 2013. As I wrote in the first column, this is not an exercise in self-congratulation, but rather an opportunity to look back on forecast accuracy and analyze why or why Continue Reading →

Ian Rappaport had no clue how his night would turn out. All he knew: just say “Yes.” Once Ian agreed to accept a bottle of Bud Light and walk out of the bar, his evening life changed forever. That’s the set-up to what many consider the greatest Super Bowl ad of the year. If you have not seen Continue Reading →

Yahoo plans to tap listings and reviews from Yelp as part of an effort to improve local search results. According to numerous sources inside the company, CEO Marissa Mayer confirmed the deal to employees at its weekly all-hands meeting on Friday. She told the group that Yahoo had closed a deep content licensing deal with Continue Reading →

Twitter managed to eke out an unexpected $0.02 non-GAAP profit in its first quarter as a public company, but its stock fell a dramatic 18 percent in evening trading after the firm reported slowing user growth. In order to combat the new user slump, Twitter appears to be testing a new sign-up process that directs Continue Reading →