Advertising & Marketing

With the runaway success of Candy Crush Saga, it’s perfectly natural to wonder just how many people are dropping coin in freemium mobile games. One firm’s answer, however, might surprise you. A very small number — 0.15 percent, to be exact — of total mobile payers contribute half of monthly in-game revenue, according to in-app Continue Reading →

Talking about yourself is hard. Doing it in 160 characters or less is even harder. That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks. It has to set you apart, but still reflect approachability. Make you look accomplished, Continue Reading →

Google on Wednesday announced deeper integration between AdWords and Google Analytics for Mobile Apps. In short, you can now link your AdWords and Google Analytics accounts and enable auto-tagging. By doing so, you can start receiving a new set of automatic detailed reports on things like day parts, destination URLs, and keyword positions. Google hopes Continue Reading →

CBS is one of a number of broadcasters enraged that Internet TV startup Aereo is still in business. At one point, the company said that it would discontinue its over-the-air broadcasts if Aereo was permitted to keep operating. Aereo, as many will recall, allows users to stream TV to their computers and mobile devices for Continue Reading →

T-Mobile’s aggressive “Un-Carrier” promotion plan resulted in a net gain of 1.6 million subscribers in the fourth quarter, but losses widened to $20 million as a result of the company’s aggressive marketing tactics. The company posted a net loss of $0.03 a share on revenue of $6.83 billion, compared to analyst expectations, on average, of Continue Reading →

Konstantin Ernst says it’s no big deal, but the entire world would care to disagree. Ernst, the creative director behind the opening ceremonies in Sochi, flatly dismissed his Olympic-sized mistake — failing to open all five rings at the pinnacle of Russia’s highly-anticipated performance. Plenty of people figured Ernst would pay for his screw-up with an untimely Continue Reading →

Amazon.com is in talks to bring listings for J. Crew khakis, Ralph Lauren polo shirts and Lord & Taylor suits to its site, according to people familiar with the talks. The discussions, which seek to win over retailers that have largely shunned the online marketplace, involve about 10 well-known retailers, these people said, including Abercrombie Continue Reading →

Google on Friday announced that it has acquired Spider.io, a London-based cyber security firm that combats online advertising fraud. Terms of the deal were not disclosed, although Google said it would be using the startup’s detection system to improve its display and video ad services. “By including Spider.io’s fraud fighting expertise in our products, we Continue Reading →

Two recently-published academic papers foretell the imminent implosion of Facebook. One review from Princeton employed disease modeling to suggest that Facebook could lose up to 80 percent of users in the next three years. The other was from University College London (UCL), a leading UK university. In UCL’s instance, Professor Daniel Miller wrote a blog Continue Reading →

Leslie Kendall, a consultant/friend who works to identify and eliminate critical problems that limit businesses and not-for-profits success, recently told me “consultants have a shelf life.” I had two reactions: Visceral: That’s not right; and Delayed: There’s a lot of truth to the concept. That’s Not Right I have friends who have been successful consultants for decades. Continue Reading →