Advertising & Marketing

Based partly on a previous filing by Google about an unnamed foreign company it tried and failed to buy for $4 billion to $5 billion and a line I had in a story that noted that a top exec at the search giant had expressed interest in buying Spotify — the Journal is reporting that Continue Reading →

Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” Now, sources say that Yahoo has closed in on an acquisition that could potentially Continue Reading →

There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services from other merchants without Continue Reading →

Ever been quoted in the newspaper? Pretty cool feeling, right? Well, the next time your name appears in an article, your LinkedIn contacts could receive an email about it. LinkedIn recently acquired Newsle, a start-up that scans articles and blogs for mentions of specific people. LinkedIn wants to use the technology to share your “name drop” across Continue Reading →

While increasing evidence suggests that employees who work from home document increases in productivity and employee satisfaction, it’s not a universally accepted practice. Of course, not all work can be performed at home. For work groups such as call-center employees, however, working from home improves their work-life balance and benefits the business as well. The Continue Reading →

Facebook is try out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be Continue Reading →

If you think getting your next job is tough, try selling a movie idea. Since studios are seeing many more ideas than your potential next employer sees candidates, the Hollywood Pitch has been honed to generate an immediate desire to purchase. If you are intrigued with this concept, here’s the first article worth reading: Meet Hollywood’s Mr. Continue Reading →

From mobile phones and tablets to laptops and desktops, today’s consumers are using an ever-increasing number of devices to access the Web, search for information, make purchases and more. In fact, for the first time in U.S. history, consumers now use smartphone and tablet apps more than PCs to access the Internet. According to a Continue Reading →

In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve the buy and sell process is one of the many reasons why the promise of programmatic buying is so compelling. Through automation and machine-based decisioning, programmatic can create efficiencies Continue Reading →

How would you feel being a walking advertisement? If you’re wearing a T-shirt with a company’s logo on it, that’s one thing. But your phone — in your pocket? That’s quite another, and it’s just what taxi hailing company Taxi Magic is doing with its iOS app. A new version being released this Thursday will Continue Reading →