Advertising & Marketing

Over the next 18 months, proposed and pending mergers and acquisitions are going to completely change the media landscape. Even if only a few of them are completed, the impact will be felt across the value chain, Hollywood will be shaken to its core and we will live in a very different world. Here are Continue Reading →

By the year 2015, more than 40 percent of media companies will employ subscription services to sustain their businesses, according to independent research group Gartner. This emerging business model of recurring revenue (also known as subscription billing) has yielded impressive results, particularly in the software as a service (SaaS) market. So how can businesses that sell SaaS Continue Reading →

Twitter has acquired a stealthy computer vision startup called Madbits, which was founded by former New York University researchers. Clément Farabet and Louis-Alexandre Etezad-Heydari. Farabet is a protégé of Facebook AI Lab director and New York University professor Yann LeCun, while Etezad-Heydari was advised by Larry Maloney and Eero Simoncelli. The notice on the Madbits Continue Reading →

The British Police Intellectual Property Crime Unit (PIPCU) has started to replace advertising on copyright-infringing websites with official warnings telling users that the site is under criminal investigation. The sites in question are those that have been identified as hosting copyright-infringing content and reported to PIPCU by rights holders. Officers from the unit evaluate the Continue Reading →

The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, when it debuted ONE Continue Reading →

I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after six months. Basically, he had been just going through the motions. He: Has a long elevator speech, Wrote a generic resume and incomplete LinkedIn profile, Contacted his twenty-five best business friends Continue Reading →

It’s without a doubt the most expensive cup of coffee ever ordered. Last year, someone paid more than $600,000 to share coffee with Apple CEO Tim Cook. To the person who won the bidding war: I hope you sipped your latte slowly. Every gulp ran you about 50 grand. The coffee chat was sponsored by Charity Buzz, which raises money for great Continue Reading →

Payments processor Square has announced that it now supports IFTTT integrations, allowing sellers to set-up triggers that can help to streamline their business operations when taking or sending payments. For example, sellers can create IFTTT ‘recipes’ for things like automatically sending a congratulatory email to employees, logging all transactions to a spreadsheet or receiving a Continue Reading →

If you want to know who creates the trends and leads the conversation driving business today, you’ll want to check out C-Suite TV. Just launched on the Piksel Video Platform by Bloomberg TV host Jeffrey Hayzlett, C-Suite TV is an on-demand and web-based digital broadcast channel to feature programming for business leaders. The channel kicked off with Continue Reading →

LinkedIn just announced that it has reached an agreement to acquire Bizo, a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a total of $20 million Continue Reading →