Advertising & Marketing

Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter has announced the program, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce of Twitter’s retargeting is the use of your account as a cross-device identity layer, allowing it to target ads on mobile based Continue Reading →

Digital media pioneer Jeff Einstein started writing about media as addiction in 2004. Back then, he observed how our fealties and addictions to the media and digital devices in our lives had already begun to turn against us, like an addiction to any other narcotic. Of course, back then almost everyone thought he was crazy. Continue Reading →

Following record online sales results for Thanksgiving and Black Friday, Cyber Monday record numbers are in: $2.29 billion in online sales, up 16 percent year-over-year. Furthermore, a record 18.3 percent of sales came from mobile devices, an increase of 80 percent year-over-year. The new figures come from Adobe’s Digital Index 2013 online shopping data, which Continue Reading →

This is a riff about executives improving their strategic career and job search efforts based on a lecture I heard recently at Skidmore College that included a single slide about Gist Reasoning Strategies. Although I found more than a dozen academic abstracts in 8-point type, I admit that I simply went back to the bullet points and Continue Reading →

Tumblr has introduced a new sponsored content section in a bid to give brands an easier way to garner more attention and ultimately to generate more money from its platform. The new Sponsored Trending Blogs ad unit is the latest in a line of units introduced since Yahoo took over the blog network last year. Continue Reading →

Hey, super-smart people. Got some news for you. During a recent TED Talk, psychologist Angela Lee Duckworth says while intelligence matters, a high IQ is not the greatest predictor of success. Duckworth says the key is to have grit or determination, the willingness to push through even when the odds are against us. Watch Duckworth’s short Continue Reading →

My story isn’t sweet and harmonious like invented stories.  It tastes of folly and bewilderment, of madness and dream, like the life of all people who no longer want to lie to themselves. –Hermann Hesse Entrepreneurs are an extraordinary species. We are psychologically geared to be optimistic, and we often ignore the negative flip side Continue Reading →

Katie Couric is joining Yahoo to anchor a news program for the Internet company as it tries to expand its audience and sell more advertising. Monday’s announcement confirms recent published reports that Couric would diversify into online video programming after spending decades in broadcast television as a talk-show host and news anchor. Couric, 56, will Continue Reading →

SPROCKIT introduces and showcases today’s media and entertainment entrepreneurs to the industry’s leading companies for partnerships and investments, bringing the most innovative products, services, and revenue models to market. In partnership with the National Association of Broadcasters (NAB) and the World Series of Startups, SPROCKIT is a year-round program that starts with the NAB Show, the world’s largest and most important media Continue Reading →

In this fictional letter, every pearl of wisdom in quotations is taken from If I Knew Then… Advice on careers, finance, and life from Harvard Business School’s Class of 1963. The Harvard alum’s initials follow the quote. Dear grandchild, I hope everything is going well! I love when your mom shows me all your pictures from Continue Reading →