Advertising & Marketing

Brick-and-mortar retail chains did not seem to have a great Thanksgiving week. But the latest comScore numbers show that online shopping not only had a terrific Thanksgiving but that sales growth is actually accelerating into December at a breakneck speed. This Christmas is particularly interesting for consumer electronics, because Apple has widened its smartphone selection, Continue Reading →

They’ve been a long time coming, but Facebook’s new video ads are finally here. Confirming an earlier report from the Wall Street Journal that said they’d launch this week, the company said it will start rolling out promoted videos to a limited number of users’ News Feeds, kicking off with mini trailers for the new Continue Reading →

You should use some of the rules of rhetoric to persuade the hiring manager to hire you. Note that I’ve selected specific rules below that I believe are most relevant to getting hired and then redefined them to deliver job search advice. Rhetoric Based Rules for Getting Hired INVENTION: Develop Your Argument Decide why you are Continue Reading →

Every week, Amanda Munster marches into the grocery store on a mission: save enough money to buy a house. The 26-year-old digital marketer lives in Dallas with her fiance’ and, like many twentysomethings, is tired of throwing away paychecks on rent instead of building equity with a mortgage. Munster’s biggest roadblock to home ownership is Continue Reading →

Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,” conducted by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). Continue Reading →

YouTube is bigger and growing faster than previously thought, according to a new report. Estimates released Wednesday by research firm eMarketer peg revenue for Google’s video site at $5.6 billion this year, up 51% from $3.7 billion in 2012. That’s significantly faster growth than estimated by Mark Mahaney of RBC Capital Markets, who thinks YouTube Continue Reading →

Yahoo! agreed to disclose more details on its revenue tied to search and display advertising after the U.S. Securities and Exchange Commission sent letters to the company asking for clarification. The company outlined the portion of revenue it gets from a search agreement with Microsoft, following inquires stretching back several months, according to new regulatory Continue Reading →

Reddit on Monday announced a great deal for its self-serve advertising platform. The company is donating free ad space to crowdfunding projects; all you have to do is follow the three steps below. Create an ad using your reddit account: You can choose “link” or “text”. A link ad will link externally to your projects Continue Reading →

Advertisers can plug anything they want on Facebook and Twitter for free. And if they pay up, they can take those posts and transform them into “native” ads, so more people can see them. Now Google is trying the same thing with its Google+ social network. The big twist: The Google+ posts that brands turn Continue Reading →

FB could look a lot more like TV soon. While Vine and Instagram Video are booming, you don’t see many people natively uploading videos to Facebook. But now Facebook is bringing auto-play for native videos to all users after testing the feature in September. And it’s just the beginning of a huge push to put Continue Reading →