Advertising & Marketing

Re-syndicated from MENGonline.com Members of our Marketing Executives Networking Group provided these three questions that potential employers really want to know about you before making a job offer. 1. Can you do the job? Recruiters and most human resource departments are looking for: Same title. More prestigious company, usually in the same industry. Promotions and Continue Reading →

This statement was made by Adrian Miller, a consultant, author and sales trainer, during a webinar to the Marketing Executives Networking Group this week. While there was a little pushback during Q&A and Adrian had no support beyond her personal observations, I completely agree with her conclusion. Neither of us is dismissing the importance of Continue Reading →

First, the economy was ok last winter in Saratoga Springs, NY when the local builders association decided that the housing market was strong enough to showcase 19 houses and condos this month. That’s up from 15 homes last year and none in 2009 when the economy was so uncertain that no showcase was held. Second, Continue Reading →

We are polar opposites concerning the need to teach cursive in grade school. Although disagreeing, we both believe that the key issue is whether or not eliminating teaching cursive will reduce a student’s ability to communicate during their lifetime. Even though the news was buried below the fold of the Saratogian, our local newspaper, we Continue Reading →

Re-syndicated from Marketing Executives Networking Group There are 7 questions that you need to answer positively before deciding whether or not to take a new job offer, transfer or even promotion. 1. Do you look forward to taking the job? This is the gut check. If it feels wrong, stop right here and run from Continue Reading →

I rarely write about projects that I’m involved with, but I am super-excited about AXE App Day 2011, the first-ever developer day staged by a brand. Developer conferences are not new.  Tech companies like Apple, Google, Facebook and Microsoft have them all the time.  What makes AXE App Day 2011 unique is that Unilever is Continue Reading →

Marketers love to talk about a company’s messaging and conduct elaborate processes described as communications audits. They’re usually a good idea, but often unnecessarily complex, time consuming, and expensive. You can take these two-simple steps and get a very good understanding of what your employees are communicating about your firm. After all, the most important Continue Reading →

Re-syndicated from MENGonline.com Do you want to get hired, promoted, or “just” keep your job?  The two secret words to achieving these objectives are “uniquely useful.” Useful is fairly obvious:  can you do what needs to be done? Think of this as a pass-fail test. I admit the test isn’t always executed fairly. We all Continue Reading →

Tom Durkin performs 400 original mini dramas during 7 weeks each summer as the announcer at Saratoga Springs, NY historic racetrack. I hope you’ll listen to his call (that’s horse racing jargon for announcing) of Rachael Alexander winning the Woodward in 2009. I was there, and he made a great contest even more exciting. If Continue Reading →

Burger King has killed off their advertising mascot, if that’s the right word for a plastic-faced man. During more than 50 years, the king morphed from a sign to an animated character to a creepy part-man-part-super-sized-mask. You can take a look at several commercials on the hubze blog that will make you wonder why they Continue Reading →