The Xbox One may be a television game changer when it launches later this year, but Microsoft isn’t leaving the Xbox 360 to die. Microsoft announced a deal with Time Warner Cable to bring over 300 live channels to the Xbox 360 later this summer. The deal is similar to ones Microsoft already has in place with both Verizon FiOS and Comcast. As long as you’re a Time Warner Cable subscriber and pay $60 a year for Xbox Live Gold – which is required to do just about anything on the Xbox 360 – you’ll be able to stream hundreds of your favorite channels straight to your console. The list of channels included in the partnership hasn’t been released yet, but it’s safe to guess they’ll be very similar to the ones you find on Time Warner’s iOS apps – pretty much everything except local broadcast stations. With Microsoft aiming to take over your living room, partnering with companies like Time Warner make that more of a reality every day.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.