The other day, I received a tweet from someone supposedly representing Microsoft. He told me the company was opening a new store near my local Apple store and please could I recommend some people to go work there. I tend to steer clear of teenage techies and their superior tics and snorts, so I didn’t reply. I had no idea who this man was anyway. It’s not as if he’d offered a commission. However, it did make me wonder about Microsoft’s sudden enthusiasm for retail. Just as Apple’s new Genius Bar ads seem to have made many wonder about Apple’s sudden enthusiasm for showing its customers as nincompoops who can’t operate the simplest — no, really, the simplest — programs. Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.