
The other day, I received a tweet from someone supposedly representing Microsoft. He told me the company was opening a new store near my local Apple store and please could I recommend some people to go work there. I tend to steer clear of teenage techies and their superior tics and snorts, so I didn’t reply. I had no idea who this man was anyway. It’s not as if he’d offered a commission. However, it did make me wonder about Microsoft’s sudden enthusiasm for retail. Just as Apple’s new Genius Bar ads seem to have made many wonder about Apple’s sudden enthusiasm for showing its customers as nincompoops who can’t operate the simplest — no, really, the simplest — programs. Read the full story at CNET.