Microsoft & Apple
Microsoft & Apple
Microsoft & Apple

The other day, I received a tweet from someone supposedly representing Microsoft. He told me the company was opening a new store near my local Apple store and please could I recommend some people to go work there. I tend to steer clear of teenage techies and their superior tics and snorts, so I didn’t reply. I had no idea who this man was anyway. It’s not as if he’d offered a commission. However, it did make me wonder about Microsoft’s sudden enthusiasm for retail. Just as Apple’s new Genius Bar ads seem to have made many wonder about Apple’s sudden enthusiasm for showing its customers as nincompoops who can’t operate the simplest — no, really, the simplest — programs. Read the full story at CNET.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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