YouTube

Ridley Scott, the acclaimed director behind Blade Runner and Alien, is partnering with top YouTube channel Machinima to produce a series of science fiction short films. The future is here. Not the dark, gritty one that Scott himself has envisioned, but rather one where the film industry takes seriously the potential of YouTube channels and Continue Reading →

YouTube already has its fair share of rivals on all sides, from Vimeo to Hulu. Now, though, one of YouTube’s co-founders, Chris Hurley, is planning to create a rival of his own. Hurley left YouTube, by then a part of Google, in 2010. Seems he’s planning to try and pull at least part of the Continue Reading →

If you know anything about Sesame Street’s Count von Count, it’s that he loves to count. In Sesame Street’s latest YouTube upload, the number-loving Muppet is counting the TV show’s YouTube channel views. And for a good reason: Sesame Street has just become the first non-profit YouTube channel to hit 1 billion views. The Count’s Continue Reading →

We’ve been hearing rumblings about Google’s plans for a Spotify-killer for what seems like forever now. More recently, there’s been word that the company’s YouTube brand is also getting set set to enter the space, albeit with some overlap from a Google-branded effort. Fortune spoke to some anonymous-type folks in the record industry who confirmed Continue Reading →

Google has updated the YouTube app for iOS with its ‘send to TV’ functionality. This enables the app to send video out  on an automatic connectionto TVs that support the open protocol. This update also allows you to send YouTube videos to Xbox and PS3 consoles, but they have to be manually paired. YouTube for Continue Reading →

YouTube is testing out a new pre-roll ad setup across the site that looks a lot like the current Hulu offerings. The new ad displays before the video starts, where a pre-roll ad would normally begin playing and offers the viewer to pick their poison. The ads offer the ability to view a longer ad Continue Reading →

If you needed proof that YouTube has become a major part of pop culture, here it is: Billboard’s charts, which have become the gold standard for figuring out what today’s top songs are, just added YouTube streaming data into its metrics. YouTube views join song sales and radio airtime to help determine what songs top Continue Reading →

Billboard’s charts, the gold standard for assessing the most popular music, now have a new metric. YouTube streaming data is now being incorporated into those charts, Billboard announced yesterday. YouTube viewership will now join digital and physical singles sales, terrestrial radio airplay, and streaming as the metrics that determine Billboard’s chart order. Since there are Continue Reading →

It’s too soon to tell if the various bizarre 30-second versions of “Harlem Shake” have what it takes to be 2013’s answer to “Gangnam Style.” But to the delight of everyone who enjoys getting jiggy in dorm rooms and offices, the Harlem Shake meme has taken off fast enough to get some serious credit from Continue Reading →

Is putting your Super Bowl ad on YouTube before the big game a good idea? It is if you want to get more views for your video. According to YouTube’s research, ads that ran online before the Super Bowl last year got 9 million views, in average. Those that waited? 1.3 million. The six-fold difference Continue Reading →