YouTube already has its fair share of rivals on all sides, from Vimeo to Hulu. Now, though, one of YouTube’s co-founders, Chris Hurley, is planning to create a rival of his own. Hurley left YouTube, by then a part of Google, in 2010. Seems he’s planning to try and pull at least part of the rug from under the video site’s feet: “I wish [South by Southwest] was a month later because I could unveil the new product,… [Which is] primarily video-based…and gives flexibility for people to work together and create content.” He went on to explain that he wasn’t “setting up to kill” YouTube, but rather wanted to create a new website which was better suited to collaboration. It’s not entirely clear what that might mean, but it sounds like it won’t be too long before we find out.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.