MachinimaRidley Scott, the acclaimed director behind Blade Runner and Alien, is partnering with top YouTube channel Machinima to produce a series of science fiction short films. The future is here. Not the dark, gritty one that Scott himself has envisioned, but rather one where the film industry takes seriously the potential of YouTube channels and other online video platforms. As the top YouTube channel, Machinima is leading the way with this significant partnership for original content from one of Hollywood’s most noteworthy directors. The collaboration is centered around the cretion of 12 original short films for distribution on the Machinima Network, which reaches beyond YouTube to Facebook, Twitter and mobile platforms. Ridley Scott’s production company (RSA) will work with Machinima to choose directors from among its group. Scott will act as executive producer, alongside RSA president Jules Daly.

Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousGoogle Glass Will Work With New York Times, Gmail, Other Apps NextGoogle Now Coming to the Desktop, According to Code

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.