Sports

Nike has always been like Chubbs was to Happy Gilmore, helping you improve your golf game. But now it wants to do it digitally—it just earned a patent to put data-collecting sensors in clubs that would track your swing. In one form, an analysis of your swing would be shown on a screen located on Continue Reading →

With a passionate fan base, brand-building religious affiliation and nationally renowned football program that operates as an independent free of responsibilities to a particular conference, Brigham Young University has a lot to build on from a sports marketing perspective. But just in time for football season, the school turned a new corner in leveraging its Continue Reading →

I have Android Jelly Bean on both my GSM Galaxy Nexus and Verizon Galaxy Nexus devices and just noticed an update to Google Search appeared in the Google Play Store. This update adds a few things for Jelly Bean users, in particular more control over your favorite sports teams and movie time support. You can Continue Reading →

26 teams from around the world are currently competing in the FIRA RoboWorld Cup. They are taking part in a range of games, including football, basketball and weightlifting. It is the first time that the event has been hosted in the UK and organisers say that they have had a record number of entries. The Continue Reading →

As much as we love baseball, the coolest thing about tonight’s game between the Detroit Tigers and the Toronto Blue Jays won’t be the action on the field at Comerica Park, but the robot throwing the first pitch. The robo-pitcher, appropriately named Cy-ber Young, could be far more interesting than the Tigers’ Anibal Sanchez or Continue Reading →

***There’s considerable furor at the people with oversight of this fall’s Presidential Debates over the absence of moderators of color. Various diversity-minded organizations from the NAACP to Univision spearhead the furor-raising – and they have a good point. Given we’re on the road to a multicultural majority in this nation and the fact that we’re Continue Reading →

The 2012 Olympics in London generated 150 million tweets and Jamaican sprinter Usain Bolt ran away with a big share of them, according to Twitter. The social network, assessing the 16-day event, found that Bolt’s 200m and 100m races prompted the most chatter during the Games. The former netted more than 80,000 tweets per minute Continue Reading →

The streaming of the Olympic games may be popular among viewers, but not so much at Netflix. Netflix streaming dropped 25 percent in the U.S. on Sunday, according to data from Procera. Sunday was the day that streaming of the London Olympics by TV networks reached a peak as high as 34 percent of all Continue Reading →

Ever since Google announced its intentions to turn all of its services inside out by adding a social layer by way of Google+, much attention has been directed at the Hangouts product. That attention is for good reason, because the video conferencing technology now leaves the friendly confines of Google+ for NFL.com, the company announced Continue Reading →

I have to admit I was somewhat suspicious about attending an event for Majesco Entertainment’s “NBA Baller Beats.” While Majesco has been a game publisher since 1986, they didn’t know how to market Tim Schafer’s brilliant adventure game, “Psychonauts.” And they didn’t sink enough money into “Advent Rising” or “BloodRayne” for the developers to finish Continue Reading →