With a passionate fan base, brand-building religious affiliation and nationally renowned football program that operates as an independent free of responsibilities to a particular conference, Brigham Young University has a lot to build on from a sports marketing perspective. But just in time for football season, the school turned a new corner in leveraging its existing advantages with the launch of a new website that combines digital video with social media engagement and gamification activations. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.